About Us

Hard Currency Jeans, an exclusive denim wear brand for men established in Bangalore, India, in 1995. We also have a strong presence in the US, Canada, Mexico, and the Middle East.

Starting on a small scale, we have grown into a company equipped with modern machinery and a production capacity of half a million pieces per annum. Hard Currency is known for its sophisticated fits and is a leading trendsetter with the latest fashion-forward washes and custom-made designs, with a strong focus on quality. We manufacture new designs year-round in limited quantities to maintain exclusivity and keep up with rapid changes in trends, providing our clients with new styles every fortnight.

Hard Currency continues to grow as a true denim lifestyle brand, currently sold in over 450 multi-brand outlets across India. Our product portfolio focuses exclusively on men's jeans, allowing us to be specialized. We also design and manufacture jeans for the plus-size market (up to size 46), believing that fashion should be accessible to everyone.